The myriad channels
of Social Media allow businesses the opportunity to make more
consumers aware of Brand Identity than at any other time in history.
Brand awareness is important but it is Brand Management, the art of
creating and maintaining the Brand, that can make a Brand one of the
most valuable advertising elements a business can own.
Unlike the Good 'Ol
Boys putting their mark on the herd in the image to the left, the
task of developing and maintaining the image of a product or service
and associating it with the image or experience that makes it
“special” or “unique” are not as simple as a quick round-up
and a hot iron!
A business must
decide on a target audience for the product or service it offers,
understand the expectations of that audience though market
intelligence and orient its image towards those qualities.
Social Media allows
for constant feedback and ongoing improvement in reaction to the
expectations of the marketplace. Using that intelligence to better
maintain a Brand and improve its recognition can mean the success or
failure of a product or service offered.
Many companies have
an “advertising department” and implement a policy of brand
orientation in their organizational image. Some even use the tools
available to gather and analyze the vast amounts of data that can be
collected from monitoring Social Media campaigns. For the small to
medium-sized business, however, the cost and time involved in
assembling the teams of personnel and software to carry out these
tasks are too challenging and the result is a website with a
half-baked presence on Facebook or Twitter in the hope that people
may be able to “find” them.
Happily, there is a
solution allowing small and medium sized business to take full
advantage of Social Media's broad range of marketing and advertising opportunities. There are a number of reputable firms specializing in
Digital Marketing and Online Advertising and that are experienced enough
to use the tools of analysis to monitor and optimize your campaigns
and exposure. Roam Business is one such firm. We can offer you the
time and attention necessary to understand the image your business
wants to convey. We can effectively reach your target market and
provide the real-time interaction that Social Media necessitates.
Visit our website at www.roambusiness.com
and contact us for a confidential assessment of your Social Media
Brand Management.
R.N.
