Any given customer
will purchase any given product or service because it provides
satisfaction. Sounds simple right? But the secret to providing that
satisfaction is in providing that”want” or that satisfaction with
the product's utility.
There are many forms of
utility,in the language of marketing, but the magic of the successful
Social Media Marketer is to provide something called “image”
utility. It is the emotional or psychological value that a person
relates to a brand or product because of its reputation or social
standing.
The beauty of Social
Media Marketing is in the way a brand's reputation can be enhanced by
friends sharing their perceptions of a product or service with other
friends.
Let me give you an
example that has to do with a service, rather than a product. A guy,
let's call him Joe, has 50 Facebook friends. Joe needs to have his
hair cut every two weeks just because that's what Joe likes to do
with his hair. A new barber or “hair stylist” has just opened up
and Joe has been targeted by a skillful Social Media Marketer who has
done his research as someone who should see an ad or two on his
Facebook page about the new barber. Remember you aren't selling Joe
a haircut, you're selling him an image that will fit the image he
wants satisfied. So Joe tries the place out, loves the cut and posts
a picture of himself on Facebook with the new look. Most of Joe's 50
friends see the pic and the next thing you know, the barber has two
dozen new clients and they're telling their friends about the place.
Now there's a lot more
that goes into it from the Social Media Marketers job than it appears
in my brief description here. But if the new barber had spent twice
as much money on fliers about his new shop as he did on a few well
targeted Social Media ads, he would still be looking at an empty
chair half the day. Now, he has 50 new clients who are telling their
friends about the shop and the Marketer is using his well targeted,
image selling ads to draw in even more.
To find out more about
image utility, as well as information utility, time utility and form
utility you can always contact us at www.roambusiness.com and we will gladly give you a free consultation along with a game
plan that includes the most important utility of all “possession
utility” where the rubber meets the road and the sale takes place.
Knowing how to properly utilize social media platforms to reach your
target market is our specialty. Roam Business is a professional
Social Media Marketing firm, we don't paper billboards!
